BPM Meetup #4
BPM Meetup #4
All About Community, Networking With Other PMs, and Impact of Collaborations on Brand Awareness
In previous episode...
On 23rd of November we hosted an amazing meetup with speakers from Miro and Pitch!
If you want to dive deeper into the presentations, we are sharing the links with you:
→ Link to the presentation from Rizwan
→ Link to the presentation from Seb
What our attendees say:
If you have been to our meetup, but didn’t leave the feedback, fill in the shortest form ever here: https://tally.so/r/3ExDbr
Up next...
Mix and Mingle
Our community is getting bigger every month, as best Product Managers of Berlin join! We are eager to meet you closer, so we’re organizing a networking event this time. What’s on the agenda? Meeting our BPM team and fellow Product Managers!
We have already had a sneak peak into who is attending, and we assure you, the meetup will be fun and fruitful!
Event Details:
Guest post - How do you network with Product Managers on different levels
by Sonya, BPMs team member, marketer, and just a social person.
As our next meetup is all about community (we mean it!), we want to make you think of how you can both contribute to and benefit from the event the most!
Our meetups are attended mostly by Senior and C-Level product people, but we welcome people with different background and we know that person can bring insights to the table! This Thread on LinkedIn raised a good question about the differences in networking with PMs on different stages of their careers.
We all sometimes struggle with how and what to talk about with a PM from a different industry or company structure, as our day-to-day challenges might be different. Before we start, I will just
So here are some tips that will help you with your next networking:
Junior Product Managers:
Contribution:
Share your experiences and insights to help them navigate challenges. Provide helpful resources, articles, or tools that can aid in their professional development.
Benefits:
Gain insights into the latest trends and challenges faced by entry-level professionals.
As they advance in their careers, these connections may turn into valuable collaborators.
Middle Product Managers:
Contribution:
Propose collaborative projects or initiatives that can benefit both parties.
Offer to share your expertise in areas where they may need support.
Benefits:
Exchange knowledge and best practices with professionals at a similar career stage.
Middle managers often have a wide network; tapping into it can open new doors.
Senior Product Managers:
Contribution:
Share strategic insights and industry trends that might be beneficial for their decision-making.
Seek mentorship in areas where they excel while offering your expertise in return.
Ask if they are hiring anyone. It might be that some of your friends or ex-colleagues are looking for an opportunity, so you can help match great person with a great position.
Benefits:
Connect with their extensive professional networks, opening doors to new opportunities.
Gain insights from their experiences and leadership styles.
Remember, effective networking is built on a foundation of mutual benefit. If you feel like you don’t match with the person or you are just too different - it’s okay to drop off the conversation, and stay connected for Always approach networking with a genuine interest in establishing meaningful connections, sharing knowledge, and fostering collaboration. As you contribute to others, you'll find that your network becomes a valuable resource for your own professional growth and opportunities.
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Anonymus letter
We are grateful for receiving a lot of questions for you and we continue addressing the most popular ones publicly.
Question from the anonymous member:
Dear BPM,
I represent the People and Culture team, and our Product Managers have approached us to collaborate with your team. However, we have not yet determined the potential impact on brand awareness. Could you assist us in understanding this aspect in term of impact and metrics?
Daniele, a seasoned PM and a member of the Berlin Product Managers team, shares his innovative approaches to job seeking and crafting a CV that stands out.
Answer from Daniele:
Dear Community Member,
Thank you for your intriguing request. In order to address this, we have sought the expertise of Fabio Frizas (https://www.linkedin.com/in/frizas/), an outstanding mentor and current Head of People & Operations at Arena—a B2B SaaS company with PLG at its core, boasting over 23,000 clients across 134 countries. Fabio is renowned for his analytical prowess and actionable insights.
Here the breakdown from Fabio. Let's approach the problem systematically, applying a marketer's mindset to reverse engineer from the problem to the solution. The buyers in this context are the People and Culture team, while the users are the Product Managers. Here are some guidelines:
1. Assess the Cost of Meetups:
Range: €1000-1500 (location + catering)
Compare this with the impact on the awareness funnel of candidates, Qualified Candidates Leads, and loops to leverage the funnel.
2. Awareness Funnel of Candidates, cost assessment:
Utilize LinkedIn proxy for one open position with a daily cost of a minimum of 10 Euro, where interesting candidates coming using 30 Euro, and often for higher seniority isn’t the best channel.
Consider the potential cost for 5 job posts, totaling almost €5000 a month.
Evaluate the number and quality of sign-ups from LinkedIn and other sources.
3. Brand Awareness:
Measure the number of people visiting the company page and sharing the event on LinkedIn for word-of-mouth marketing (estimated at 20% of the attendees).
Consider the difficulty in measuring brand awareness on LinkedIn compared to hosting an event.
Factor in post-event metrics such as NPS, feedback, general feeling, host and presenter satisfaction, internal collaboration engagement, and overall branding impact.
4. Optimization Strategies:
Encourage the audience to post on LinkedIn during the event, sharing thoughts about job positions and tagging friends or former colleagues that might benefit for PM, Marketing and Tech roles.
Calculate potential candidate engagement by estimating how many attendees may be interested in job opportunities and start the hiring funnel.
In summary, at least 5000 Euro investment on LinkedIn may lack a personal touch, while a max 1500 investment with BPM allows you to get deeper on the hiring funnel, reducing costs, build and sustain a community, creating a more engaging and impactful experience internally and externally.
Let's collaborate to make something extraordinary!
With Love
Daniele
Do you want send an anonymous letter? Send it here: berlinproductmanagers@gmail.com
Hope you loved this edition. Let us know what we can improve by sending us a message on our LinkedIn!
We can't wait to see you at our next Meetup!
BPM Team